Mike Pagan
Keynote Speaker | Professional Speaker | Motivational Speaker
Mike’s passionate about making business simple. He speaks on a range of
subjects, which include:
- Stop Faffing About and get On With It
- Measuring Marketing Effectiveness
Stop Faffing About & Get On With It
‘If you can’t measure it or track it then you can’t do it’ – that is what Mike Pagan would say if he was your sales and marketing director.
We spend too much money, time and effort on randomly selected marketing methods whose effectiveness is not measured or tracked.
Find out more about Stop Faffing About & Get On With It
Measuring Marketing Effectiveness
Too often we spend too much time with the wrong clients because we’re not brave enough to let them go, too dependant upon their low profit margin business or because we obsess over turnover not profit or client association and profile.
By using the Premium Client Matrix we increase the number of criteria considered when assessing the quality of our clients.
Find out more about Measuring Marketing Effectiveness
