Professional Speaking
Sales Funnel Mike’s passionate about making business simple.

He speaks on a range of subjects, which include:
  • Measuring Marketing Effectiveness
  • Building Premium Clients Templates
  • Celebrating Success

Measuring Marketing Effectiveness

‘If you can’t measure it or track it then you can’t do it’ – that is what Mike Pagan would say if he was your sales and marketing director.

We spend too much money, time and effort on randomly selected marketing methods whose effectiveness is not measured or tracked. Mike will help your business develop a winning sales pipeline that delivers and produces results from core marketing activities.

This is achieved by concentrating FULLY upon 4 or 5 key marketing methods only rather than trying a little bit of everything. Focused Marketing enables companies to immediately save costs; by measuring the real Return On Investment (ROI) against all activities we can then repeat those that are successful and drop, remove and or recalibrate the others.

Through implementing simple tracking techniques you will identify the make up of your contact to contract ratio, making it easier to spot success and celebrate more. The Rule here is before commencing with any marketing techniques a clear ROI must be set, without this companies can’t justify the outcomes.

Whenever Mike delivers audiences take plenty of notes and leave with clear actions plans to work on. It’s simple ‘Business Sense.’

Building Premium Client Templates

Too often we spend too much time with the wrong clients because we’re not brave enough to let them go, too dependant upon their low profit margin business or because we obsess over turnover not profit or client association and profile.

By using the Premium Client TemplateTM we increase the number of criteria considered when assessing the quality of our clients. It is then possible to understand more fully who the stars are, who should be removed from the portfolio entirely and who should be nurtured and given more attention.

Once we know more precisely who the Premium Clients are we can then challenge conventional marketing approaches and drastically reduce the number of marketing activities attempted.

The goal here is create long term valuable client relationships that are built around real substance such as mutual respect, the desire to work together and the ability to generate a win-win profitable environment for both parties.

Clear Premium Client Templates for audience members are created which are reinforced by specific one page action plans that can then be shared with fellow attendees to further reinforce the notion of accountability to action.

Celebrating Success

Not many businesses do. Life’s meant to be enjoyable, so is your business.

How to stop, take stock and give your business reasons to celebrate.
How much fun have you had recently?

Learn why it’s important to celebrate as much as possible in the world of business.